One-of-a-kind approach for a one-of-a-kind show
In My Own Little Corner is doing things differently – and that means a different approach to brand and marketing. In creating an eye-catching, meaningful brand and developing a website far more encompassing than the average new musical site, Innoruptiv answered the call.
Broadway’s Chryssie Whitehead wrote a show – but it’s not your average musical. In My Own Little Corner is part musical, part audience talkback mean to stop the stigma around mental health and normalize conversations about healing, being kind to your mind, and leading with love. From our first call together, we knew we’d be approaching our process differently.
BRAND IDENTITY
In My Own Little Corner came to us with a brand that did not represent the show or the team’s intentions. Creator Chryssie and team wanted an identifiable brand (one bold enough that it could catch your eye on a moving subway!) that maintained warmth and a sense of invitation.
Key considerations:
Move to the warm side of the color palette
New, more identifiable symbols
Establish that the show will be personal by using elements that feel intimate (journal entries, childhood memories, etc.)
Brand must be bold but maintain a warm sense of invitation, especially given the subject matter
WEBSITE
The website for In My Own Little Corner couldn’t be as simple as “landing page + ticket link” – instead, Chryssie and team use the IMOLC website as a dynamic hub to host mental health resources, blog posts, immense donor thanks, and more. What resulted is far more complex than the average theatre site… and far more helpful and inviting (if you’re asking us!).
See for yourself at imolctheshow.com!
